Instead of guessing, or even asking who is interested in what you offer, why not watch and figure out who is actually interested … then follow up with those people who do NOT purchase your offer … in a non-creepy way.
Sounds simple enough.
And it is with a 2 Step Requirement.
To do this, observe how your contact interacts with video on your website and your shopping cart. No, not literally “watch”, use the technology you have to do the heavy lifting.
And yes, we will make some assumptions based on their behavior, but you have to start somewhere.
You want to follow up with someone who is interested in what you have to offer.
You have a Wistia video on you site for your offer that you can send your contact to.
The person interested in your offer is already in your ActiveCampaign account. Note: This would work with Infusionsoft, Ontraport, Drip, Vero, ConvertKit, etc. … as long as your email system has the ability to track page views on your site and fire off automations based on page views and tags.
Someone interested in your offer will watch a video and visit your checkout page.
What To Do
Track like mad.
Setup ActiveCampaign tracking on every page you have.
This includes all of your web pages and your shopping cart, especially if your shopping cart is hosted somewhere besides your website. For example, ThriveCart.
Create an automation that follows up with people who do particular actions but are not currently customers.
Also, connect your contact’s Wistia watching profile to your contact’s ActiveCampaign contact history. Use the service at IntegratePro to do this.
Here’s where the heavy lifting occurs.
You will need to (1) enable Site Tracking, (2) Whitelist your domain, and (3) copy the tracking code that ActiveCampaign provides and paste prior to the closing </body> tag on your site.
Edit your product, go to Customers > Tracking > tick the “Do you want to add tracking code to your checkout pages?” box, and paste the code in the box that adds the code to all of this product’s pages. Then Save.
For this to work, you need to be able to know when a contact has watched a Wistia video.
Wistia has the ability to notify you – and when a say ”you”, I mean a script on a web site – whenever someone starts to watch or watches certain percentage of your video.
The trick is to capture that information and do something useful with it.
That’s were IntegratePro comes in.
IntegratePro will “listen” for events from your Wistia account and update your contact’s record in your ActiveCampaign account when certain events occur.
For instance, in this case, when a contact starts to watch (or watches 25%, 50%, 75%, 100%) the video, IntegratePro will add a tag to your contact’s record.
When the tag is applied, you can use that tag to trigger an automation for someone who is interested in your offer, but not a customer yet.
Back to ActiveCampaign.
At this point, you have tracking setup and the ability for your contact’s viewing profile to be added to your ActiveCampaign account.
Now it is time to create an automation that follows up with non-customers who do specific actions.
Remember, the assumption is that contact’s who watches your video and visits your checkout page is interested in what you have to offer.
Before we setup an automation that checks for that, be sure to send an email to your contact that links to your sales page with ?wemail=%EMAIL% at the end of the link.
Like this: http://example.com/sales-page/?wemail=%EMAIL%
This is for Wistia to track who watched the video. This is important …
Back to the automation.
Create an automation in ActiveCampaign that is triggered when a tag is added. This tag is what IntegratePro sends over indicating your Wistia video was started or watched.
In this case, when the tag “ACTIVITY – Wistia – Watch” is added.
Run it once, don’t do any segmentation.
Wait for a reasonable amount of time.
What is a “reasonable” amount of time? I don’t know. Choose something that is at least as long as your video and preferably two times as long.
Give your contact a chance to watch the video and make a purchase.
After a reasonable amount of time, check if they have visited the checkout page.
This means adding an If/Else condition in your automation.
Choose Site & Event Data > Has Visited > URL (Contains) > part of the shopping cart url that uniquely identifies, ex – thrivecart.com/product-name > Ever
Under the Yes leg of the If/Else, do something: send out an email, notify someone, etc. This is where you follow up with your contact that has (1) watched your video and (2) visited your checkout page but is not a customer.
Hold on I hear you saying. What if they did buy and are a customer?
Don’t worry, we are getting to that. Patience grasshopper.
Go To Another Action
Under the No leg of the If/Else, have the contact go back to the wait just prior to the If/Else.
What happens is the contact stays in the automation until the visit the checkout page OR they become a customer? Remember, patience.
Thank you for your patience.
Once your contact becomes a customer, have your shopping cart add a customer tag to this person in ActiveCampaign.
Create a goal at the end of the Yes leg of the If/Else that is met when the customer tag exists.
And like all good automations, but an “End this automation” action at the bottom.
That Is It
We made the assumption that a contact of yours that watches a video and goes to your shopping cart checkout page is interested in what you have to offer.
The automation we created follows up with the prospect until they buy.
The team at RecommendWP can help you implement this. Just ask.