Content management systems are supposed to solve content management issues. But, what do you do when your CMS fails to work accordingly?
It is helpful to examine the different issues that may come with the use of a CMS when producing and delivering, as well as managing content.
Here are the top things which you might have issues on:
- Editorial Control
Editorial control does not always come in the package. So even if one of your initial purposes to use a CMS is to ease up content posting on the web, you will have to deal with the lack of editorial control in the process particularly since de-centralization of content is one of the features of such systems these days.
What you can do then is to get a content editor who will actually work on the issue. Only somebody who is experienced can edit content accurately and you do not want to compromise content quality by relying everything on technology.
It is not enough that you sell to customers well, you will have to engage users by giving your website a real personality if you want to build long lasting relationships with your prospective clients and patrons. However, the distributed nature of content production of a CMS does not encourage this.
So, decide on the personality that you want your site to have. Make sure you are consistent with your personality of choice throughout all your content.
There are contributors who are non-committal in providing content on your site. Even if your CMS provides the ability to edit the site, these contributors can think on their own, regardless if it is favorable to you or not. When you have uncommitted contributors, improve employee management and see what could the deeper underlying reasons be. Perhaps, your contributors are having issues with the use of your CMS so they find the job stressful. This is just one of the many other possible reasons.
Authors need to be trained sufficiently in order to use CMS properly. Untrained authors may compromise the CMS workflow and will avoid you from fully maximizing the use of the system. You can prevent this from happening by providing video training materials to supplement trainings. In this way, authors will have references readily available anytime.
Copywriting can get very challenging as not everybody is good at it. Writing a good copy on the web needs a good structure for content production. A good structure is a product of commendable editing and sufficient training of editors and content producers who have a basic template to work on. Consequently, this will mean that website posts should have clear calls to action, forums and comments, and social media integrations to encourage engagement among web users.
When you are knowledgeable about the issues you may encounter when using CMS, you will be knowledgeable about your CMS’ limitations and how to deal with these limitations. The idea is to maximize your use of your CMS, and not to set unrealistic expectations.
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