Many say user testing is an important step before launching a product, but others don’t put much value in it. They say it’s a pointless endeavor for the following reasons:
While it lets you spot the problem areas, it doesn’t point you to the right solutions.
It produces too many explanations so it’ll be hard to pinpoint the right one.
It involves people with varying agendas, making it hard to come up with an answer that suits everyone.
Until you can find a user testing system that:
Eradicates human bias;
Eliminates subjective interpretations;
And finds a unifying element in contradicting personal goals;
Just trusting your gut is probably about as effective, if not more on internet hastighet test.
The Death of the Logo and the Future of Branding
Different enterprises are now trying the concept of variable logo for digital brands. This means that the logo changes based on the perceived preferences of the viewer. For the moment, brands are still encouraged to maintain a consistent logo and style, but businesses should prepare themselves for such a time when morphing logos, perhaps even brand names, become the norm.
What’s New? ActiveCampaign Customer Experience Automation
Personalization has always been a big word in marketing, but it has since taken on fresh nuances and elevated its definition to newer levels. It’s no longer about the demographic. These days, personalization is about catering to the individual. You should be able to claim that no two customers will have the exact same experience.
To achieve true personalization, you need to work the following elements in:
Each of these aspects has to be customized to every customer for a thoroughly unique experience. An excellent tool for realizing this purpose is CX Automation with its technology of Predictive Sending.