Abandoned carts indicate an adverse effect on your profitability, so how do you reduce the odds of potential customers abandoning their shopping carts?
- Email retargeting – Within 24 hours of cart abandonment, send an email with embedded cookies that will show an ad of your product when the recipient browses the web.
- No hidden costs – Show extra costs like tax and shipping fee while customers are still looking at the product.
- ID of online shopping fears – Use analytics to inspect people’s behavior when buying online so you can give the appropriate assurance for their shopping peace of mind.
- Easy signup process – Make signup simple by letting them do it through their Facebook or Google account.
- Simple checkout process – Keep required interaction with your website at checkout at a minimum.
- Process progress indicator – A progress bar or animation lets your customer know how much longer it will take to complete the transaction.
- Prominent CTA – Make call-to-action signs on your site simple but eye-catching.
- Interactive buying process – Use AI to show similar or complementary choices as your customer shops.
- Live chat – Chatbots will help give customers options in buying a product.
- Testimonials and reviews section – This helps convince customers to proceed with their purchase.
- Comparison tools – These help customers make up their mind on the best product to buy.
- Good return policy – This makes it easier for customers to commit to a purchase.
Encourage Mobile Engagement for Contact Forms
Contact forms on websites are essential for gathering pertinent details from visitors. Mobile contact forms, however, are harder to deal with since there’s less screen space. How do you design a contact form to make mobile users engage with it?
- One column – Place one field per horizontal line and merge fields that belong together.
- Only necessary fields – Visitors will be frustrated with too many unnecessary and optional fields. Make form completion easier by keeping fields at a minimum.
- Multiple pages – Make lengthy forms less overwhelming by creating a multipage form. Other possible options for disguising longer forms are collapsible menus and hidden dropdowns.
- Instructive text – Put labels outside of the fields and hints inside the fields. Make error messages appear immediately after improper input.
- Keyboard – Program fields to display the correct corresponding keyboard, i.e. one with @ and lowercase letters for emails or / and .com for websites
Content That Works
Here are 10 types of content that you can use for different target audiences.
- Long-form blogs – These can feature a deep analysis post or a detailed step-by-step guide.
- Short-form blogs – Although short, these are usually propelled by one compelling, big idea.
- Original research – Authoritative research is content that usually performs well.
- How-to videos – Video creation is perfect for experts who are too busy to sit down and write, and audiences are inclined to love helpful content.
- Social media videos (for short-term promotion) – While how-to videos are typically evergreen, shorter videos are great for the express purpose of extending social media reach.
- Partner webinars – You and your partners get to double your audience by sharing yours and theirs.
- Case studies – These are usually appealing in their own right when done correctly.
- Checklists – Simple and instantly useable, these are popular among diverse audiences.
- Infographics (especially as data visualization) – When partnered with original research, these can still attain a great deal of success.
- Podcasts (for an existing audience) – They are becoming increasingly popular as marketing tools, and their audience members tend to be well-off.