Resending Emails: Dos and Don’ts
If you’ve decided to resend an email, here are some guidelines to consider:
Do apply some A/B testing to see which areas your emails could improve on.
Don’t resend the exact email as before. Tweak it one area at a time to see which changes your audience most respond to.
Do resend to non-openers and non-clickers.
Don’t send to your entire original list.
Do consider the value of receiving the same campaign to your customers.
Don’t resend every single campaign.
Do wait two days to a week before resending an email.
Do not spam your recipients.
Do focus on those who respond to your emails.
Don’t continue to send to customers who remain unengaged.
Learn more about the art of resending an email here.
Focus on Footers: What and When to Use
Found at the bottom of a web page, a footer is often considered negligible. This is to site owners’ own detriment because footers are a critical page section with various roles and functions.
Find out what they’re commonly used for and when to use them for maximum effect.
Read more details here.
How to Build Trust through Your Brand Logo
Logos can influence emotions and thoughts. How can your make your logo inspire trust and confidence?
Make it simple and recognizable.
Make it reflective of your industry.
Make its colors vibrant.
Make it relevant to current trends.
Make its font reflective of your theme and image.
Check more details here.