The success of your business largely depends on the efficacy of your sales funnel; after all, your ability to attract and convert new customers as well as retain them is based on it. How, then, can you strengthen your sales funnel so that it drives leads to conversion and loyalty? 1. Make your landing pages… Continue Reading This Article

You should start designing your emails with a mobile-first mentality. Here are tips to design your mobile email for higher on-site conversion: • Make the same email for both mobile and desktop, but assume that most subscribers will click to the site from their mobile device. • Choose design colors that work well when viewed… Continue Reading This Article

The leads you get don’t always equal in quality. How do you identify which ones are most interested so that you can prioritize them? Figure out what you require for your leads to be (age, geography, etc.). Identify the qualities of the demographics in your target market. Characterize your perfect customer. List down all the… Continue Reading This Article

User testing is usually faster, more tangible, and more practical than traditional in-lab research Here are tips for making the process even more effective. Plan everything well, from logistics (who, when, how) to the actual content of your tests. Gather participants beforehand. Give clear and short instructions. Make tasks simple, ideally one flow at a… Continue Reading This Article