This update comes after a proposed “link tax” has been issued to members of the European Union. The proposed “link tax” will add fees for using news stories from the member countries. According to the new directive, adopted by the European Parliament on September 12, companies like Google must pay for work of artists and journalists which they use. This is not yet final, according to Google, as they still await the decision and the final draft of the directive. But if worse comes to worse, they might close this service like what they did for Spain in 2014.
WordPress Split Testing using Google Optimize
Split testing allows website administrators to compare two versions of a web page. This gives them data on what aspects of the webpage to improve, or which version performs better. You can split test your WordPress web pages by using Google Optimize. Login to your Google Optimize account, connect the Google Analytics property of your website with your Google Optimize account, create an experience in your Container tab and select A/B split testing as the type. This will create and collect data for your original page. After doing so, you can now add variants to the page added which will run a powerful yet simple editor that allows you to change elements of the webpage. Create your objective after updating elements on your variant. Your objectives can be goals or events.
ActiveCampaign Update: Custom Deal Fields
Custom deal fields let you capture any information you want from your clients or potential customers; product/service name, forecasted close date, sales territory, and more that is important for your brand. Here are some of the data that you can gather and organize to improve your deals:
-Products and Services
-Forecasted Close Date
To answer a few more questions, Custom Deal Fields are different from Custom Fields. A contact custom field lets you capture information related to individual contacts. A custom deal field is attached to a specific deal in the CRM.
On Offering Online Courses, Join One Before You Teach One
Offering online courses might sound like a breeze but it is not. Aside from the hustle and bustle of developing the environment for your online course, you need to deal with massive and creative inputs for your content, marketing, and conversions. Setting those aside, one can also have experience in attending an online course. It might not be necessary but it is definitely efficient. This will give you the following insights before you start your own:
-Familiarization with formats and classes
-Experience strengths and possible pitfalls
-Get a glance and develop strategies on what you can do differently
-Share experiences and gather information from your new classmates
-Learn something you can use