Broadcast emails are email campaigns scheduled to be sent to a big set of consenting contacts at once. They are typically used to inform and bring awareness regarding new promotions.
They tend to be time-sensitive with short-term relevance as well as company-focused. They are usually high-complaint, offering little actual value, hence the large volume of unsubscribes they provoke.
Nonetheless, there are four types of broadcast emails that work really well for businesses.
- Important updates
- Sales and promotions
You can read more about harnessing these broadcast emails to optimize their efficacy in this article.
Google Search Console’s New Auto-DNS Verification
Google announced that it has collaborated with different domain name registrars to make DNS verification a lot easier. The new process involves a series of steps from clicking options at the Search Console sidebar to going to your registrar site to apply some changes.
There are other methods of verifying your domain for Google Search Console, but the new flow has a partly automated process, making it much simpler. Bing has made a similar move and also now allows you to import your Google Search Console verified sites into its Webmasters Tools.
Improve Your Own Product With Competitive Usability Tests
While there’s no need to be a copycat, it still pays to be familiar with your competitors’ products and services. You can apply user testing methods to see what they’re doing right and what they’ve got wrong, and then use the knowledge you gain to better your own offering.
Two effective usability tests to try out are:
- Function Benchmark Test – This is a comparative test to see how well your own product is performing alongside its rivals.
- New Function Test – This is for testing a new function, feature, or offering that your competitor has so you can gauge its value.
Both tests can point you in the right direction of improving your own products and services.